Barenbrug is one of the largest grass seed manufacturers in the UK. Gather Creative was brought on board to build awareness around its amenities business, through B2B PR and content generation.
To grow Barenbrug’s presence in the media and build a reputation as THE go-to grass experts.
- Strategic release of company news and media relations to increase visibility and thought leadership.
- Regular interviews with sales team to align problem-solving content with customer needs.
- Integrated social media campaigns to support events and seasonal activities.
- Continuous fresh content and in-depth case studies, for print, social and digital.
- In just six months, 59 pieces of high-calibre earned media and thought leadership, with a combined reach of over 450,000.
- Record levels of user-generated content, positioning Barenbrug at the forefront of solving today’s sports turf issues.
- Significantly grown a highly engaged Twitter following, providing a ready supply of user-generated content and keen brand ambassadors.
I need a B2B PR expert who can deliver a case study that hits the brief and by choosing Tam, I know she will produce a piece on time and on spec.I have found Tam’s approach to PR and copywriting to be refreshing, accommodating and really hard-working.
Paul Warner, Marketing Consultant.
I need a B2B PR expert who can deliver a case study or piece that hits the brief and by choosing Tam, I know she will produce a piece on time and on spec.I have found Tam’s approach to PR and copywriting to be refreshing, accommodating and really hard-working.Paul Warner, Marketing Consultant