Hurrah! Two award nominations for Gather Creative

Tamsin Henderson Uncategorised

Couldn’t resist sharing the news that Gather Creative has made the finals of two fantastic awards: Cambridgeshire Digital Awards (Best Marketing & Creative Website) and Best Business Women Awards (Best Business Services). Cambridgeshire Digital Awards aims to reward innovation and progressive thinking by businesses …

Art materials to revive the lost art of B2B case studies

How to revive the lost art of B2B case studies

Tamsin Henderson B2B, Copywriting

Ah,  the good old fashioned B2B case study. Safe, reliable… not particularly exciting. The Ford Mondeo of the marketing world. But wait! Case studies CAN be interesting. (And no, they don’t have to be formulaic and shoved into a *problem, solution, …

Men wrestling over money to illustrate sales web copy

Your ‘About’ Page is Losing You Money

Tamsin Henderson Copywriting

Have you been crafting your website copy? Tough, isn’t it? And let me guess… When it came to your About page, you felt even more stuck. But then you thought, pah, who gets this far? It’s all about my services… Not …

Grass for Cambridge copywriting post

What a crooked gardener taught me about trust

Tamsin Henderson B2B, Copywriting

I’ve spent the past three months searching for a gardener to help out with my parents’ relentless, rampaging, soon-to-be out of control garden. So far, I’ve contacted eleven. The first swindled my 80-year old mum into paying three months upfront—then …

Lady enjoying a beer because its Friday Cambridge PR

It’s Friday. Have a beer.

Tamsin Henderson Uncategorised

I love a good PR stunt. Except when it’s not a PR stunt. Bentley’s aftershave: Infinite Rush, is redefining ‘new-car smell’ and appeals to the man who enjoys, get this: “Driving the Bentayga through sand dunes in the desert, or jumping from …


How to use online tools to write better content

Tamsin Henderson Uncategorised

Who doesn’t approve of a cheeky shortcut? Especially when it comes to the uphill effort of writing. A template here, a formula there… What’s not to love? Same goes for online tools… Grammarly, HemingwayApp, Word Counter, StayFocsd etc. They can be really helpful. Me? I …