Art materials to revive the lost art of B2B case studies

How to revive the lost art of B2B case studies

Tamsin Henderson B2B, Copywriting

Ah,  the good old fashioned B2B case study. Safe, reliable… not particularly exciting. The Ford Mondeo of the marketing world. But wait! Case studies CAN be interesting. (And no, they don’t have to be formulaic and shoved into a *problem, solution, …

Men wrestling over money to illustrate sales web copy

Your ‘About’ Page is Losing You Money

Tamsin Henderson Copywriting

Have you been crafting your website copy? Tough, isn’t it? And let me guess… When it came to your About page, you felt even more stuck. But then you thought, pah, who gets this far? It’s all about my services… Not …

Grass for Cambridge copywriting post

What a crooked gardener taught me about trust

Tamsin Henderson B2B, Copywriting

I’ve spent the past three months searching for a gardener to help out with my parents’ relentless, rampaging, soon-to-be out of control garden. So far, I’ve contacted eleven. The first swindled my 80-year old mum into paying three months upfront—then …