Art materials to revive the lost art of B2B case studies

How to revive the lost art of B2B case studies

Tamsin Henderson B2B, Copywriting

Ah,  the good old fashioned B2B case study. Safe, reliable… not particularly exciting. The Ford Mondeo of the marketing world. But wait! Case studies CAN be interesting. (And no, they don’t have to be formulaic and shoved into a *problem, solution, …

Grass for Cambridge copywriting post

What a crooked gardener taught me about trust

Tamsin Henderson B2B, Copywriting

I’ve spent the past three months searching for a gardener to help out with my parents’ relentless, rampaging, soon-to-be out of control garden. So far, I’ve contacted eleven. The first swindled my 80-year old mum into paying three months upfront—then …

Blog boredom Cambridge copywriter

Your business is actually full of sizzling B2B content

Tamsin Henderson B2B

Sorry to burst anyone’s bubble here. But that ‘new factory upgrade’ story you wrote? It’s not going to whip the world into a frenzy. That’s if it anyone gets past the headline. *Yawn* Not that you’re not an excellent, dedicated …